But Google has championed machine learning as its future and seems 100 percent focused on growing this segment of the algorithm. Going forward, SEO practitioners will need to be proactive and invest in analyzing data and understanding search behavior across a variety of search and social platforms. This way they can develop the type of content that will motivate and influence user/search behavior which will in turn influence rankings and traffic.
Inclusion in Google's search results is free and easy; you don't even need to submit your site to Google. Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index. In fact, the vast majority of sites listed in our results aren't manually submitted for inclusion, but found and added automatically when we crawl the web. Learn how Google discovers, crawls, and serves web pages.3 Search Engine Optimization (SEO) CO Not every single ad will appear on every single search. This is because the ad auction takes a variety of factors into account when determining the placement of ads on the SERP, and because not every keyword has sufficient commercial intent to justify displaying ads next to results. However, the two main factors that Google evaluates as part of the ad auction process are your maximum bid and the Quality Score of your ads. Search Engine Optimization (SEO)