The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.
Video marketing strategies are nothing new. Just like you wouldn’t create a commercial and buy airtime during the Super Bowl without researching and strategizing, you shouldn’t create a digital marketing video without first doing the proper research and creating a plan. Your video marketing strategy will ultimately be what guides you — your budget, your timelines, your production processes, your conversion metrics, and more. So getting this written down and finalized should be step one of your video creation process.

We combine our sophisticated Search Engine Optimization skills with our ORM tools such as social media, social bookmarking, PR, video optimization, and content marketing to decrease the visibility of potentially damaging content. We also work with our clients to create rebuttal pages, micro-sites, positive reviews, social media profiles, and blogs in order to increase the volume of positive content that can be optimized for great search results.
Marketing managers need to be conversant in every element of a marketing campaign, and considering the importance of an Internet presence in any marketing plan today, this means having a clear understanding of Internet marketing from start to finish. A marketing manager should have confidence in his or her team and know how to facilitate work efficiency and communication between coworkers. This keeps each project on schedule and helps create a relaxed work environment.
By creating information-dense, accessible, easy-to-interact-with video content, brands can develop a substantial online following and promote customer recall. For an example of a company that’s done this particularly well, consider Headspace, a meditation app that became a $250 million business. The app offers multiple levels of meditation, employing gamification to increase engagement. Users must complete and master each meditation level before advancing. Most sessions are in video format, beautifully crafted with illustrations and layouts true to the brand. It is elegant, consistent and engaging, heavily relying on video.

Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, reusability and communications.[36] Additionally, organizations are inviting their customers to help them better understand how to service them. This source of data is called User Generated Content. Much of this is acquired via company websites where the organization invites people to share ideas that are then evaluated by other users of the site. The most popular ideas are evaluated and implemented in some form. Using this method of acquiring data and developing new products can foster the organizations relationship with their customer as well as spawn ideas that would otherwise be overlooked. UGC is low-cost advertising as it is directly from the consumers and can save advertising costs for the organisation.

5. Link building. In some respects, guest posting – one popular tactic to build links, among many other benefits – is just content marketing applied to external publishers. The goal is to create content on external websites, building your personal brand and company brand at the same time, and creating opportunities to link back to your site. There are only a handful of strategies to build quality links, which you should learn and understand as well.
You control the cost of search engine marketing and pay nothing for your ad to simply appear on the search engine. You are charged only if someone clicks on your ad, and only up to the amount that you agreed to for that click. That’s why SEM is also known as pay per click (PPC), because you only get charged for each click that your ad generates. No click? No charge.
Imagine that you've created the definitive Web site on a subject -- we'll use skydiving as an example. Your site is so new that it's not even listed on any SERPs yet, so your first step is to submit your site to search engines like Google and Yahoo. The Web pages on your skydiving site include useful information, exciting photographs and helpful links guiding visitors to other resources. Even with the best information about skydiving on the Web, your site may not crack the top page of results on major search engines. When people search for the term "skydiving," they could end up going to inferior Web sites because yours isn't in the top results.

Search engine optimization is a key part of online marketing because search is one of the primary ways that users navigate the web. In 2014, over 2.5 trillion searches were conducted worldwide across search engines such as Google, Bing, Yahoo, Baidu, and Yandex. For most websites, traffic that comes from search engines (known as "natural" or "organic" traffic) accounts for a large portion of their total traffic.

Consumers today are driven by the experience. This shift from selling products to selling an experience requires a connection with customers on a deeper level, at every digital touch point. TheeDesign’s internet marketing professionals work to enhance the customer experience, grow your online presence, generate high-quality leads, and solve your business-level challenges through innovative, creative, and tactful internet marketing.


As of October 2018 almost 4.2 billion people were active internet users and 3.4 billion were social media users (Statista). China, India and the United States rank ahead all other countries in terms of internet users. This gives a marketer an unprecedented number of customers to reach with product and service offerings, available 24 hours a day, seven days a week. The interactive nature of the internet facilitates immediate communication between businesses and consumers, allowing businesses to respond quickly to the needs of consumers and changes in the marketplace.
Over the last 15 years, TopSpot has grown into the largest independent search marketing agency in Houston, Texas due to our passion for helping our clients grow. We understand that your website is often the face of your company and should make you look your best. We create digital strategies that help you reach your business goals & showcase who you really are. SEO, PPC, web design & development and analytics solutions are services we provide, but that's only the beginning. 
That doesn't mean you won't make any money at the outset. No, as long as you configure the right free offer to capture those all-important email addresses on your squeeze pages, and you build a great value chain with excellent sales funnels, you'll succeed. If all that sounds confusing to you, don't worry, you'll learn over time. That's what internet marketing is all about. It's a constant and never-ending education into an oftentimes-convoluted field filled with less-than-scrupulous individuals.

Before online marketing channels emerged, the cost to market products or services was often prohibitively expensive, and traditionally difficult to measure. Think of national television ad campaigns, which are measured through consumer focus groups to determine levels of brand awareness. These methods are also not well-suited to controlled experimentation. Today, anyone with an online business (as well as most offline businesses) can participate in online marketing by creating a website and building customer acquisition campaigns at little to no cost. Those marketing products and services also have the ability to experiment with optimization to fine-tune their campaigns’ efficiency and ROI.

After everything you just read about video marketing in 2018 and 2019, we hope you are in agreement that videos are going to be critical for your marketing strategy moving forward. Since people are more willing to watch and remember your message in a video format, instead of reading a blog post or looking at static images, you want to make sure you are putting your company and your brand in a position to reach your targeted audience.
Okay. Okay. There is a lot to learn. However, everyone has to start somewhere. If you're just being introduced to internet marketing, and you've become bedazzled by the glitz and the glamor of the top online income earners, know that it's not going to be easy to replicate their success. Be sure that you set your expectations the proper way. As long as you stay persistent, you can achieve your goals of generating healthy amounts of money online without becoming the victim of a scam.
Did you know that 85% of Facebook video is watched with no sound? Many people watch videos in places where they can't turn the sound up, or where there's background noise. Those are two important reasons why video captions matter. And, of course, video captions matter for accessibility. Include captions, and you will improve you click-through rate as those with hearing loss or impairment can still understand your video content. Captions also help with SEO by providing text that search engines can find.
For any "attract" video, avoid speaking too much about your product. Instead, let your brand values and personality be your north star(s). Finally, because these videos can live on a variety of channels, keep in mind the strategies of each platform. For example, a Facebook video might have a square aspect ratio and text animations for soundless viewers. 
Part of what makes SEO unique, fun and challenging is that we get to be like detectives on the web. We have to be good at pulling data from different places and getting that data no matter what it takes sometimes. Some new ways have come about lately for doing so. We’re going to walk step by step through nine specific ways you can collect data more effectively.

Why It Worked So Well: We positioned it strategically on a page that gets a lot of organic traffic. We optimized the video and content for high-value search terms and, because the content is built to target top-of-funnel viewers or “beginners”, we know video is going to be something they rely on as a resource. It’s also a great video that hits on all the basics of PPC.
For any "attract" video, avoid speaking too much about your product. Instead, let your brand values and personality be your north star(s). Finally, because these videos can live on a variety of channels, keep in mind the strategies of each platform. For example, a Facebook video might have a square aspect ratio and text animations for soundless viewers. 
Earned distribution, like owned, is free. You have relatively little to lose using it other than time and effort, but unlike owned and paid, the payoff can be drastically more unpredictable. From SEO efforts that boost your search presence, to building relationships with influencers you’ve never met, you never quite know what your ROI will be — it can be enormous or it can fizzle to an end. But don’t skip earned distribution altogether! Take a little more time to think strategically about which earned channels will help you accomplish your video goals.
Within your channel itself, you can also organize videos into playlists, making it easy for your audience to search within your content. As a social platform, viewers can engage with your videos by liking and commenting on them, providing you another chance to interact with your audience. YouTube also offers a variety of advertising options for more sophisticated targeting.
Now that you know what stage of the marketing funnel you’ll be targeting, it’s time to figure out who your intended audience is. This is also a crucial step; if you create a video without a specific audience in mind, it’s much more likely to be a flop. Those who are meant to watch it won’t, and those who do watch it won’t convert. So, how do you know who your target audienceExtended ArticleHow Do You Find the Target Audience for Your Brand Videos?One of the first steps in creating your video marketing strategy is figuring out exactly who you want your videos to reach. This is… Read More is?

On a global and multilingual standpoint, when doing SEO in multiple languages and cultures, only a native language SEO specialist would truly understand the behaviors, usage, and types of keywords that respond to their market. Outside of the implementation of hreflang and market/language rich keywords, all the same rules apply to multilingual SEO as in regular English SEO.
There's a lot to learn when it comes to the internet marketing field in general, and the digital ether of the web is a crowded space filled with one know-it-all after another that wants to sell you the dream. However, what many people fail to do at the start, and something that Sharpe learned along the way, is to actually understand what's going on out there in the digital world and how businesses and e-commerce works in general, before diving in headfirst.
If you decide to go into affiliate marketing, understand that you will need a lot of very targeted traffic if you want to make any real money. Those affiliate offers also need to provide a high commission amount to you on each sale. You also need to ensure that the returns or chargebacks for those products or services are low. The last thing you want to do is to sell a product or service that provides very little value and gets returned often.
Thick & Unique Content – There is no magic number in terms of word count, and if you have a few pages of content on your site with a handful to a couple hundred words you won’t be falling out of Google’s good graces, but in general recent Panda updates in particular favor longer, unique content. If you have a large number (think thousands) of extremely short (50-200 words of content) pages or lots of duplicated content where nothing changes but the page’s title tag and say a line of text, that could get you in trouble. Look at the entirety of your site: are a large percentage of your pages thin, duplicated and low value? If so, try to identify a way to “thicken” those pages, or check your analytics to see how much traffic they’re getting, and simply exclude them (using a noindex meta tag) from search results to keep from having it appear to Google that you’re trying to flood their index with lots of low value pages in an attempt to have them rank.
While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye by using overly aggressive marketing efforts and attempting to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index.
There are endless platforms for video marketing. YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way.
When one of our clients wanted a video to explain the process of installing some HVAC equipment, we created this video to debunk a somewhat confusing process. Instead of continuously fielding the same questions about what to expect, how long the process would take, and any necessary preparations they needed to complete in advance, they decided an explainer video would be a more convenient and memorable way for clients to find and reference the answers to their questions.
As you craft your story, keep in mind the people who will need to approve your video (your manager, your company’s founder, your marketing department, etc.) and the time it takes to implement their feedback. Sudden changes in scripting, messaging, goals, and more can throw your whole production off-kilter. But still, these changes are all too common. Take a look at our creative guide that’ll help you manage creative feedback from everyone on your team.
Animated videosExtended ArticleVideo Animation: How to Engage and Captivate Your AudienceYou might know a little about all the different types of videos there are — welcome videos, how-to videos, brand videos, and more —… Read More have the power to engage and captivate your audience like no other. Animation is an interesting style because it can be used independently of the content in your video; almost any type of video can be made in the style of animation. But animation is especially powerful when it comes to explaining difficult-to-understand concepts or technology.Client: Cargopic It’s also a great for combining with other styles. You can have a lifestyle video that uses animated graphics or animated cutaways, or you can use it entirely on its own. It’s wonderfully versatile and spices up almost any video you create. 
×